ADAM Software - 3/6/2013
DMP Chooses ADAM Software's Teamwork for Marketing Collaboration
ADAM Software, the global provider of media workflow and marketing technology software, today announced the acquisition of a major new
customer, Digital Media Partners (DMP), an enterprise leader in digital communications.
DMP has selected ADAM Teamwork -- the groundbreaking cross-media annotation, proofing and approval studio for use with all rich-media file
types -- as an indispensable tool in its efforts to increase efficiency, agility and security in its global marketing communications. The announcement
of DMP’s selection of Teamwork comes just two months after ADAM’s release of version 1.1 of the software.
DMP Technology Manager Petri Helin said, “Digital Media Partners is excited to implement ADAM’s Teamwork, a pioneering solution designed
specifically to handle the challenges and complexities of cross-media, multi-channel marketing campaigns. DMP can now centralize collaboration
on collateral creation, permitting much greater stakeholder involvement at the annotation and approvals stage. Further, Teamwork provides
convenient features like the ability to sign off on or reject projects remotely via smartphone -- a real boon to our busy marketing managers on the
go. All of these assets made Teamwork a natural choice for DMP.”
ADAM announced its partnership with ConceptShare less than a year ago that led to the development of Teamwork. Designed and developed for
the requirements of enterprise marketing departments, Teamwork is an innovative cross-media collaboration solution that enables marketing
professionals to communicate faster and more efficiently.
“We are delighted that our partnership with ConceptShare has so quickly produced a significant customer win,” said ADAM Software CEO Pieter
Casneuf. “The reasons are obvious. Teamwork provides the very best marketing collaboration environment available, enhancing annotation,
proofing and approval teamwork in complex workflows involving all types of rich-media assets, including video.”
ConceptShare CEO Nish Patel added, “Teamwork is a great example of how companies with best-of-breed solutions can partner to meet the
needs of global marketing departments.”
As creative collaboration across departments and with digital agencies increasingly becomes the norm, the Teamwork solution promises to bring
significant benefits for the way stakeholders annotate, proof and approve all types of rich media assets.
ADAM Software - 8/9/2012
ADAM Software Releases ADAM Teamwork – Allowing Best-of-Breed Cross-Media Annotation and Proofing
ADAM Software’s new easy-to-use Teamwork enables stakeholders to annotate, comment and approve any type of files, including images, video,
audio, and text.
Ghent & New York, NY (August 9, 2012) - ADAM Software has released ADAM Teamwork, providing an easy-to-use yet powerful tool for cross-
media annotation, proofing and approval of all rich media file types. The launch comes three months after the announcement of a partnership with
ConceptShare, which has allowed the development of sophisticated, cross-media collaboration solutions that enable marketing professionals in all
sizes of organization to communicate better when dealing with media files.
Teamwork increases marketing communication efficiency, agility and security. It offers improved team collaboration capabilities for ADAM
products via a ready-to-use user interface that requires zero additional training.
“As pressure continues to produce campaigns within ever tighter budgets that are consistent across multi-channels, so it becomes increasingly
important for all elements of the marketing chain to operate effectively,” says Pieter Casneuf, ADAM Software Chief Executive Officer. “To achieve
this, marketing managers and teams need to collaborate efficiently on content review for all types of files.”
The growing number of external stakeholders and the multiplication of file formats are just two of the issues marketing managers encounter where
a cross-media collaboration tool is vital. Teamwork Studio provides the solution from within a secure environment. It reduces significantly the
previously labor-intensive task of proofing rich-media assets, and simplifies the job of meeting customers’ demands for fast, consistent, multi-
Petra Tant, Product Manager at ADAM Software, adds, “Unlike other proofing/approval software options on the market, Teamwork is designed
specifically to match the precise requirements of marketing managers handling cross-media campaigns, rather than print-related tasks. Also, the
availability of ‘workflow blocks’ means that Teamwork makes it straightforward to create and integrate tasks and people (collaborating in parallel
or individually) within the approval cycle. Designers, legal experts, client personnel etc. can all get involved and each person can now be
allocated specific capabilities in regards to alterations or sign off of work.”
Teamwork also provides a detailed audit trail of all annotations and approvals regardless of the media format - e.g. text, images, audio, video, etc.
Video even shows frame-by-frame annotations. It is a true marketing-oriented tool, unique in its ability to streamline communication when
discussing and annotating concepts.
For modern marketing departments working in a multi-stakeholder, multi-channel world, Teamwork simplifies greatly the process of obtaining
opinions on assets and campaigns from individuals or groups.
ADAM Software - 7/31/2012
ADAM Software Expands its Global Partnership Network
ADAM Software has continued to expand its global partnership network following an agreement with ValueLabs, a worldwide IT services
company offering technology consulting, software product development, testing and knowledge process outsourcing services. In a recent
countrywide survey, ValueLabs was ranked amongst the top 50 best companies to work for in India.
"A growing proportion of ADAM Software's customers are major corporations operating on a global basis and we are increasingly working with
partners around the world that provide resources on a scale to match the needs of our largest clients," said Pieter Casneuf, ADAM Software's
Chief Executive Officer. "ValueLabs will help us expand our end-to-end digital asset management services and in particular it will concentrate on
developing additional functionality for search, audio and video applications, with both agencies and other customer experience management
ValueLabs was formed in 1997 with a philosophy of forging strategic relationships by building "extended teams" for its clients. Combining this
Extended Team Model (ETM), focus on innovation and industry expertise, ValueLabs help their clients improve business performance, accelerate
time-to-market, increase productivity and enhance customer service. The new agreement will help ADAM Software to expand its client base into
new geographical markets while also benefiting from ValueLabs' extensive IT services experience.
Ram Manjeri, SVP, Sales and Marketing, at ValueLabs said, "Digital asset management has become an integral part of business in every industry.
Companies are looking to optimize workflows and streamline collaboration between teams to improve efficiency and reduce costs. We are
delighted to partner with ADAM Software to help our clients effectively create, manage and distribute media assets."
ADAM Software - 6/13/2012
iGATE and ADAM Software Partner for End-to-End DAM Services
iGATE, the first integrated technology and operations company providing Business Outcomes-based solutions, today announced a strategic
partnership with ADAM Software, a global provider of media workflow and marketing technology software. Through this partnership, iGATE and
ADAM Software will deliver end-to-end digital media management services ranging from business strategy, implementation, support and training to
help enterprise-level customers more efficiently manage their digital media assets both locally and globally.
iGATE will develop a Digital Asset Management Center of Excellence with advisory, workshops, strategic program management and other
services to support customers over and beyond traditional integration. This partnership will give customers a greater choice of implementation
partners and help extend ADAM Software’s reach into the US market.
Commenting on the partnership, David Kruzner, Executive Vice President, Co-Head of Consulting & Solutions, iGATE said, “Digital Asset
Management is an increasingly critical part of companies’ content management and media based solutions. We believe that ADAM Software is an
ideal partner in our strategy to grow our business in the fast-growing area of Digital Asset Management.”
Pieter Casneuf, CEO, ADAM Software said, “iGATE has a great global footprint and a strong presence in North America. We are delighted to put
our expertise in marketing asset systems together with iGATE’s IT services experience to improve brand management, lower costs and optimize
business workflows for medium and large enterprises.”
ADAM Software’s digital asset management (DAM) and business process management system is used by global companies such as Microsoft,
Stanley Black and Decker, LEGO and McCann Erickson. iGATE, a multi-location global organization working with over 360 Fortune 1000 clients
to deliver Business Outcomes, is now one of the large international partners working with ADAM Software.
ADAM Software - 4/4/2012
ADAM Software and EPAM Systems Bring Marketing Technology to the Enterprise
ADAM Software is partnering with EPAM Systems to help accelerate the adoption of the digital asset management technology in marketing.
ADAM Software today announced a new partnership with EPAM Systems (NYSE:EPAM), the number one software services and solutions
provider from Central and Eastern Europe. The partnership will greatly extend the ADAM Software Partner eco-system, providing increased
coverage in both North America and Europe. The partnership will also extend EPAM’s solutions portfolio, helping bring marketing technology
solutions to its clients.
Established in 1993, EPAM is a leader in IT services provision. Headquartered in the United States, EPAM employs over 7,000 IT professionals
and provides services worldwide. Working with EPAM means that ADAM Software's ever-growing eco-system of Partners can now serve more
clients across the globe.
Commenting on the partnership, Wilfried Dejaeger, Chief Sales Officer at ADAM Software, said: "Our mutual customers and shared go-to-market
strategy mean this partnership is built on solid foundations. It strengthens ADAM Software's market position and will extend our global reach so we
can deliver first-class services to our software users more effectively in diverse regions."
EPAM’s clients will benefit from having a marketing technology implementation partner with the scalable delivery capabilities that satisfy the
demands of the complex deployments. Coupled with this is ADAM Software’s deep technical expertise in the development and implementation of
digital products that brings real value to EPAM customers.
“This is a moment of perfect synergy for us, bringing together a marketing technology software vendor - ADAM Software - and an implementation
partner with scalable delivery capabilities, and deep technical expertise in digital products development and implementation,” says Alex Lyashok,
CTO at EPAM. “Our clients will benefit from being able to get support and sustainable cost structure over the full solution lifecycle – from planning
to implementation and support and maintenance.”
ADAM Software - 4/2/2012
ADAM 4.7 is Released
ADAM 4.7 is released, delivering dramatic performance increases for global enterprises using Digital Asset Management (DAM)
The latest version of ADAM Software’s enterprise DAM system - ADAM 4.7 - greatly boosts the performance of large-scale DAM deployments in
the global enterprise.
Ghent, 2 April 2012 – ADAM Software, the global marketing and media solutions provider, today released the latest version of its enterprise-level
Digital Asset Management (DAM) system. ADAM 4.7 is set to improve performance dramatically for global organizations using large-scale ADAM
DAM is highly demanding on IT infrastructures due to the quantity, complexity and size of the assets it handles. Many enterprise-level
organizations embracing marketing technology as a critical component in their IT infrastructure are frustrated by slow and inefficient transactions
as their DAM platform scales to meet enterprise needs. ADAM 4.7 responds to the need for high performance, large-scale DAM deployments.
“ADAM 4.7 is a real step beyond what previous configurations of relational database technologies were capable of delivering when managing rich
media,” says Michael Vanhoutte, CTO at ADAM Software. “We consulted with ADAM Partners and enterprise customers, and realized we needed
to push beyond the performance bottlenecks that cripple DAM systems in the enterprise. ADAM 4.7 is the result - a next step, enterprise-level
Among the performance benefits ADAM 4.7 brings to large-scale organizations are:
Faster indexing performance when importing many records
Shorter record security checks during searches that display exact record counts
Improved database performance by reducing locking or when running multiple importers or maintenance servers simultaneously
Consistently faster dynamically generated / complicated search expressions
Adding new ADAM languages no longer has a large impact on many multi-language fields
Pieter Casneuf, ADAM Software’s Chief Executive Officer, adds: “Scalable, high-end performance of marketing technologies has become critical
to enterprises due to the rapid acceleration of marketing on a global level. ADAM is used by clients like Microsoft, adidas and RAPP, and with
ADAM 4.7 we are taking the necessary deeper dive into high-performance marketing technology that will meet enterprise IT needs for the coming
ADAM Software - 3/27/2012
Van Gennep Releases PublishingNOW! – The first DAM Based Publishing Platform
Van Gennep’s new DAM-based publishing platform, PublishingNOW!, is set to take multi-channel publishing to the next level - speeding up
workflows by offering control over the complete publishing process.
Amsterdam 27 March 2012 – Van Gennep, a center of excellence for publishing systems since 1988, has released PublishingNOW! - the world’s
first complete publishing platform based on a Digital Asset Management (DAM) system - and it’s driven by ADAM Software’s industry-leading DAM
Hot on the heels of ADAM Software’s acquisition of Van Gennep earlier this month, PublishingNOW! has been released. With centralized DAM
assets and powerful workflow tools, PublishingNOW! promises real efficiency gains for all players involved in publishing cycles for the multi-
Editors, media managers, IT, sales, brand owners, creatives and journalists - stakeholders of all types in the publishing cycle - understand that in a
fast-changing world, online channels are becoming increasingly complex, varied - and essential. PublishingNOW! is set to become the
indispensable tool used to plan publications and related tasks; move pages, articles or ads around with Van Gennep’s legendary flatplanning
ease; collect content from cross-channel sources and store everything in a centralized DAM; produce output driven by approval-based workflows;
and publish to any channel- print, tablet or website - from one centralized location.
Gerda Oppewal, Product Manager at Van Gennep says: "The clear advantage of PublishingNOW! is that it is an end-to-end publishing solution
for modern output which is powered by the ADAM platform to provide full DAM potential right in the heart of your publishing workflow. The ability
to integrate with Adobe Creative Suite and other digital publishing tools make PublishingNOW! the single solution that covers the complete, multi-
channel publishing process.”
“We already provide the best flatplanning and production management solutions on the market,” Gerda continues. “And recently we announced a
partnership with Aquafadas to extend our publishing reach to mobile devices. Now we’re adding the efficiency of ADAM Software’s world-class
DAM system to our offering, and brand owners and publishers are going to see a real increase in efficiency and ROI even as publishing
complexity increases exponentially with the growth of multi-channel / multi-device publishing."
Van Gennep made sure that customers and partners were involved in the development process of PublishingNOW! from the get-go.
PublishingNOW! is set to satisfy the needs of the magazine publishing industry now and going forwards with key features like:
DAM system efficiency for the use / reuse of centrally stored digital assets
A centralized workflow for all stakeholders in the publishing cycle
Full control of all business processes for better editorial workflow processes
Faster publishing times
Less chance of expensive mistakes with the industry’s best flat-planning tools
Future-proofed to provide for the fast-evolving needs of multi-channel and multi-device publishing
Templates for all output channels so you don’t need to start from scratch each time
With PublishingNOW!, Van Gennep reaffirms its roles as the strategic vendor of editorial planning and publishing systems for leading publishers
and enterprise brand owners.
ADAM Software - 3/6/2012
ADAM Software Releases ADAM Product Viewer
ADAM Software’s new Product Viewer iPad app released to show how sales teams on the move can benefit from instantly accessible and up-to-
the minute product information
ADAM Software, the global marketing and media solutions provider, has released its latest enterprise marketing innovation – ADAM Product
Viewer – available through iTunes. ADAM Product Viewer is an iPad app that demonstrates the power of centralized product information that
synchronizes with enterprise systems, allowing sales teams in the field to customize their very latest product offers and pricing anytime, anywhere.
ADAM Product Viewer is currently a proof-of-concept application based on a freely available ADAM code library that will allow developers and
partners to create iPad apps which deliver instant access to up-to-the minute product information.
ADAM Product Viewer also follows the recent release of ADAM Software’s PIMS 3.0 that interconnects and synchronizes product management
and marketing by linking enterprise resource planning (ERP), product information management (PIMs) and digital asset management (DAM)
systems. This will enable developers to create apps for their own enterprise clients that provide instant updating of products for better information
consistency and a faster time-to-market.
ADAM also plans to release an updated Product Viewer later this year that will allow out-of-the-box access to PIMS 3.0 through a simple log-in.
“ADAM Product Viewer shows how sales and marketing professionals can consult, search and present their entire product portfolio during client
discussions,” says Petra Tant, Product Manager at ADAM Software. “It eliminates the need to produce costly and time-consuming product
catalogs by providing an instantly up-to-date and error-free product offering.”
Adds Pieter Casneuf, ADAM Software Chief Executive Officer, “Our vision is evolving from digital asset management (DAM) into an integrated
marketing and media platform covering all enterprise-wide marketing activities from media management and campaign planning, to off and online
publishing. ADAM Product Viewer paves the way for new innovations and is designed to help enterprises speed up business processes for people
on the move.”
ADAM Product Viewer can be downloaded for free from the iTunes store (search for “ADAM Product Viewer”). The Product Viewer application
can then be used in demo mode with sample product information generously made available by Stanley Black & Decker, which demonstrates the
simple and intuitive interface.
The Stanley Black & Decker information is for demonstration only, and is for companies to review and evaluate the application for their eventual
ADAM Software - 2/28/2012
ADAM Creative Suite Connector 3.0 Released, Integrating DAM into Adobe’s Design Tools
ADAM Creative Suite Connector 3.0 has been released, bringing deep integration of ADAM Software’s industry-leading enterprise Digital Asset
Management (DAM) with Adobe® Creative Suite®. It’s the first product to market that integrates completely with Adobe Creative Suite 5.5.
ADAM Software today released Creative Suite Connector 3.0, a first-to-market tool that integrates the ADAM Platform’s powerful DAM capabilities
right into the heart of Adobe® Creative Suite® 5.0/5.5 workstations.
With Creative Suite Connector 3.0, users of Adobe®’s design tools no longer need to leave the comfort zone of the tools they know best in order
to exploit the power of ADAM’s DAM system. All the tools users need are available within the Creative Suite interface, including powerful
searching and creation of assets in ADAM, check-in/check-out of assets, ADAM Custom Properties, and even triggering ADAM Workflows.
“Creative Suite Connector 3.0 was created to make ADAM-controlled assets directly available to Adobe CS users,” says Petra Tant, Product
Manager at ADAM Software. “We wanted to ensure a transparent integration of ADAM with Creative Suite that would deliver a low learning curve
for end users without compromising on the tools available. Creative Suite Connector 3.0 delivers on this goal. It’s easy to adopt, Mac and PC
compatible, and has all the tools that users will need to use ADAM without leaving Creative Suite.”
Key features of Creative Suite Connector 3.0 include:
Access to ADAM-stored assets from directly within Adobe Creative Suite
Based on Adobe Drive 3.0.1 it supports Creative Suite 5.0 and 5.5
Kick off ADAM Workflows from within Creative Suite applications
Request approvals or progress in a Workflow from directly within Adobe Creative Suite
Seamless integration with Adobe Bridge®, Mac® OSX Finder and Windows® Explorer
Asset check-in and check-out for safe collaboration
Support for adding and updating ADAM metadata fields in any Creative Suite application
Full text and complex metadata searching
Search and categorize according to custom fields designated in ADAM
Automatic previews, even for file formats not supported by Adobe Creative Suite
Drag and drop to upload or download assets from the workstation to ADAM
View ADAM metadata in the Bridge Inspector Panel while taking full advantage of ADAM’s metadata management capabilities
Robust, enterprise-level security model and support for Active Directory authentication
Creative Suite Connector 3.0 also brings measurable performance gains thanks to ADAM optimizations for Adobe Drive 3.0.1.
With ADAM Creative Suite Connector 3.0, working with the advanced DAM capabilities of the ADAM platform is now available from every
ADAM Software - 2/7/2012
ADAM SharePoint Connector 3.0 provides access to ADAM digital assets through Microsoft
ADAM Software today announced ADAM SharePoint Connector 3.0, an innovative enterprise technology that allows users of Microsoft®
SharePoint® 2010 to consult all their digital assets stored in ADAM through a user-friendly web service.
ADAM Software today announced ADAM SharePoint Connector 3.0, an innovative, enterprise technology that closes the gap between Microsoft
SharePoint 2010 and the ADAM Platform. SharePoint Connector 3.0 allows users to access ADAM-stored assets while working from within the
familiar interface of SharePoint 2010.
SharePoint Connector 3.0 overcomes the complexity of running separate, parallel DAM and SharePoint installs. SharePoint 2010 users who need
to access marketing-style, complex file types – high-resolution graphics, video flavors, Adobe® Creative Suite® documents, Flash, print-ready
PDFs, 3D, etc. – stored in ADAM, can now do so directly from their common work environment.
“With SharePoint Connector 3.0, we wanted to bring the power of ADAM to SharePoint users without requiring them to leave their familiar
workspace ,” says Petra Tant, Product Manager at ADAM Software. “The goal was a technology that could unlock the use of marketing assets
within the common work environment of many users based on SharePoint.”
With global enterprises increasingly dependent on marketing and communications to add value to their brands, digital assets are becoming a
prominent element in office workers’ day-to-day activity. SharePoint Connector 3.0 replaces the complexity involved in using parallel workspaces
for SharePoint and DAM with a simpler, more intuitive solution.
Highlights of SharePoint Connector 3.0 include:
Seamless integration into Microsoft SharePoint allows users work within their comfort zone, ensuring rapid, easy adoption.
Integration means it is dramatically easier to manage than parallel workspaces for office-oriented and marketing-oriented assets.
SharePoint Connector’s easy-to-use tools save time and money on training and restructuring when Microsoft Office-environment workers start to
As working with marketing and media assets becomes a more common part of day-to-day office work for global enterprises, fast and easy-to-use
access to these assets will improve productivity and consistency.
Advanced security options mean your digital assets are only ever viewed or modified by the people who are given access – ensuring better control
and a safer way of granting access to valuable brand collateral.
Strong DRM streamlines and controls how copyrighted assets are used.
Supports multi-lingual, multi-culture environments.
Built on Microsoft .NET, providing enterprise reliability and scalability at core, ensuring your investment now and into the future.
ADAM Software is a global innovator in marketing and media technologies. Our solutions like SharePoint Connector 3.0 are at the core of our
drive to help enterprise-level organizations respond to the rapidly evolving needs of marketing and communications in a global, multi-channel world.
Visit the ADAM SharePoint 3.0 page to read more and download the product sheet.
ADAM Software - 1/31/2012
ADAM PIMS 3.0 Connects Product Management with Marketing Throughout the Global Enterprise
Groundbreaking new features in ADAM PIMS 3.0 enable enterprises to connect Product Management and Marketing - ensuring powerful
organization and maximum impact for products delivered to the global marketplace.
ADAM Software today released ADAM PIMS 3.0, a major new version of its enterprise-level Product Information Management System (PIMS),
announced at Media Intelligence 2012 last week. With this release - comprising PIM Studio and PIMS API - enterprises gain groundbreaking
tools that deliver powerful organization and maximum marketing impact for products in the global marketplace.
ADAM PIMS 3.0 allows users to create global product promotions for multiple channels while integrating fully with existing enterprise IT
architectures. PIMS 3.0 updates products and offers quickly and consistently, while maintaining the perfect balance of control and adaptability for
local market needs. PIM Studio provides a web-based UI service for product information management, and PIMS API makes available an API to
adapt PIMS 3.0 to precise enterprise needs.
“When researching and developing PIMS 3.0,” says Petra Tant, Product Manager at ADAM Software, “we noticed a critical gap in enterprise IT
architectures: the ability to connect Product Information Management and Marketing efficiently for a global, multi-channel world. We made it our
number one goal to close that gap and PIMS 3.0 is the result.”
PIMS 3.0 today delivers incredible versatility and speed in how you organize and market your products across the globe. Products updated at HQ
are instantly updated across all markets, ensuring essential product information is always synced and accurate. At the same time, local product
managers get the freedom they need to tailor offerings for their specific cultures, languages, currencies, seasons, etc. allowing them to choose
exactly how they deliver products and bundles to market.
Highlights of PIMS 3.0 include:
Centralized product information that interconnects and synchronizes Product Management and Marketing teams.
Powerful inheritance features for rapid but controlled viral updating of product information across the globe, bringing faster time-to-market and
better information consistency.
Flexibility to create localized product offerings.
Global/Local control for regional variation, including time-based rollouts.
Product management in terms of regions, seasons, channels etc.
Adaptability for enterprises to catalog and classify products through PIMS API.
Tools to power all marketing channels, from automatically published catalogs to mobile devices and eCommerce.
Scalability to store any additional product-based information in any format - pictures, 3D drawings, videos, data sheets, etc.
Integration with ADAM Workflow Studio, providing approval cycles and options for in-built tracking and measurement.
The ability to create complex many-to-many relationships between products.
With ADAM PIMS 3.0, ADAM Software has redefined PIMS. The powerful combination of centralized control and local adaptability brings exiting
new possibilities to how enterprises organize and market their products in the global, multi-channel world.
ADAM Software - 9/12/2011
ADAM PageBuilder 4 Redefines Automated Catalog and Document Creation
Powerful new features enable merging of data from a wide variety of data sources to produce flexible, visually stunning, editable output within a
highly efficient workflow.
ADAM Software today released ADAM PageBuilder 4, a major new release of its media-intelligent studio for the automated creation of catalogs
and documents. PageBuilder 4 adds significant new possibilities for users who need to automate the creation of data-driven publications while
maintaining versatility in layouts within a highly efficient workflow.
PageBuilder 4 now provides unmatched creative control in the production of automated publications while building on a rock-solid core that
ensures high-quality output for every job. Highlights include:
Versatile page designs built on tagged Adobe® InDesign® templates for maximum creative flexibility. Last minute editing that doesn’t require
rerunning entire jobs, shortening layout and prepress cycle times.
Integration with ADAM PIM Studio and ADAM Asset Studio (or other data sources through the API) to deliver effortless, data-driven document
Product/Record-level item grouping that provides highly flexible presentation options for items and/or groups of items.
Dynamic page building on a document/catalog level with intelligent item distribution and scripting options for unprecedented versatility.
Copy-fitting and rubber banding functionality that dramatically eases text flow issues, and advanced break/split options that give precise control of
layouts even as PageBuilder 4 does the heavy lifting.
ADAM’s unique load-balancing and queuing mechanisms mean jobs of any size can be run fast with priority given to your most important tasks.
Document creation is powered by industry-standard Adobe® InDesign® Server.
“The goal in developing PageBuilder 4 was twin pronged,” says Michael Vanhoutte, Chief Technology Officer at ADAM Software. “We wanted to
provide users with more power and creative control, but we were determined to do it through an easier-to-use, more intuitive tool. PageBuilder 4
delivers on these goals, and can produce uniquely versatile, data-sourced publications of almost any kind, while guaranteeing quality and efficient
With ADAM PageBuilder 4, ADAM Software has once again raised the bar in what’s possible with media and marketing execution technologies
for the 21st century.
ADAM Software - 2/16/2011
ADAM Software Brings Groundbreaking Control and Ease-of-use to Web2Print Document
Powerful new features add greater control and ease-of-use to ADAM Software’s industry-leading Web2Print Document Production tool.
ADAM Software today released ADAM DocMaker 3.1, a significant update to its media-intelligent studio for editing, managing and localizing media-
rich documents, such as brochures, flyers and catalogs. DocMaker 3.1 adds significant new functions to an already strong roster of features and
promises to remove many of the limitations of today’s Web2Print editing, making the process more creative and intuitive than ever before.
DocMaker 3.1 brings amazing new rich text editing capabilities: users now get full control over fonts, colors, styles and sizes all within an easy-to-
use, web-based HTML editor. And while typographical control and a familiar work environment are set to boost quality and productivity,
DocMaker’s template-based workflow continues to ensure that brand coherence is rigorously maintained.
Further significant enhancements to DocMaker 3.1 include full Adobe® InDesign® Server CS5 compatibility and an easy upgrade path that
guarantees there’s no interruption to your workflow as you start to take advantage of DocMaker 3.1’s new features.
“DocMaker 3.0 was a significant release, not only in terms of all the great new features it made available to users, but also because of the re-
engineering of the product. This increased product performance and made further development much faster,” says Michael Vanhoutte, Chief
Technology Officer at ADAM Software. “Version 3.1 of DocMaker follows closely on the heels of 3.0, but already brings important new
enhancements like highly capable rich text editing and Adobe CS5 compatibility that we think ADAM users are going to love.”
With ADAM DocMaker 3.1, ADAM’s media intelligent platform once again improves the business of managing your media and marketing supply
chain. Whatever the scale of your enterprise, the ADAM platform works for you to guarantee brand-consistency, cost-efficiency and reduced
cycle times now and into the future.
ADAM Software - 2/14/2011
ADAM Software Grows in France through Partnership with Mediatvcom
ADAM Software and Mediatvcom announce a partnership in France to deploy innovative video asset management.
Global publishing of video material is growing exponentially with the advent of online distribution (web sites, YouTube , iTunes, internet-to-TV,
Mobile TV and IPTV platforms) and with end-to-end digitalization in the content production chain. This explosion of digital video assets means the
task of managing, securely storing, and accessing digital video assets is ever more difficult for video creators.
Traditional video manipulation tools have failed to help users adapt to this rapid growth, and in order to provide future-proof asset management,
more and more companies are turning to fully-blown digital asset management systems (DAMs) that can handle both video assets and also the
huge amount of related assets, such as images, texts, articles, audio files, etc. Leading the field in the easy and intuitive management of media
assets is ADAM Software who today announces a partnership with Mediatvcom (France).
Mediatvcom is well known in France as a digital media consultancy and engineering firm with a portfolio of high-profile clients such as TF1, Canal
+, France Télévisions, Lagardère Active etc. Mediatvcom will work as an implementation partner in France to deploy the ADAM Software solution.
Mediatvcom will integrate ADAM for media companies in France (content producers, content aggregators, TV channels, etc.) as well as
corporate users for their digital video-based projects.
Pieter Casneuf, CEO at ADAM Software, says: “Providing customers with the tools they need to manage the huge amounts of data involved with
video is an increasingly important part of the work we do at ADAM Software. Mediatvcom are experts in the audiovisual field, and we’re delighted
to be working with them to bring the ADAM platform to this sector of the French market. ADAM is unique in the power and ease-of-use it provides
for handling any type of digital asset, and this translates into more efficient creation, approval and delivery cycles that make for strong ROI and
more reliable workflows.”
Denis Vergnaud, Co-Founder of Mediatvcom, says: “Bringing a very generic content management platform to our customers will be a
breakthrough in the broadcast market. ADAM Software is especially well suited to large content catalog management for any type of asset: video,
images, text, articles, audio documents, 3D models, etc. This makes ADAM a perfect match for digital media management and publication
Olivier Julien, Co-Founder of Mediatvcom, says: “Adding ADAM to the tools and knowhow we have already deployed for existing clients means
we can provide a complete solution for custom projects involving content and workflow management for internal uses, as well as serving the
needs for content publication. This will bring value to a large number of partner platforms (for example publication to the web, mobile, IPTV on-
demand or catch’up TV platforms, etc.). Mediatvcom will also bring its skills and knowhow in digital media – and especially video management – to
corporate users where ADAM is already well positioned for marketing asset management.”
ADAM Software is expanding globally at a rapid pace, taking leadership in new markets through innovative technology that provides for the media
asset management needs of the digital age. ADAM Software recently announced the opening of a new office in the US, and this partnership with
Mediatvcom is further evidence of an increasing leadership in the international DAM market.
ADAM Software - 2/2/2011
ADAM Software Releases Creative Suite Connector 2.0
ADAM Software today released Creative Suite Connector 2.0, a major new version of its software solution for efficiently accessing ADAM-stored
online digital assets from a Mac or Windows workstation. With the launch of Creative Suite Connector 2.0 using Adobe® Drive 2, ADAM is the
first major Digital Asset Management (DAM) player to update its platform fully to work with Adobe Creative Suite 5 software, integrating ADAM
Software’s media-intelligent approach to DAM right into the creative environment, and demonstrating ADAM Software’s technology leadership in
“Adobe continues to invest in asset management enablement with DAM systems through the use of Adobe Drive 2 in Creative Suite 5,” said Ken
Toole, director of engineering for Creative Suite Partner and Enterprise Solutions at Adobe. “ADAM Software’s innovative solution can significantly
close the gap between creating and managing digital assets in the creative workflow.”
“The release of Creative Suite Connector 2.0 is great news for ADAM users who rely on ADAM’s Version Cue Connector to access easily their
digital assets from their creative workstation,” says Jan Dejosse, ADAM Software’s CMO. “With the release of Creative Suite Connector 2.0,
creative professionals can work in Adobe Creative Suite 5 and easily access all their ADAM-stored assets right from familiar tools like Finder on
Mac, Explorer on PC, and, best of all, Adobe Bridge CS5 on both platforms. We’re the first DAM provider in the industry to make this possible for
CS5 users, and Creative Suite Connector 2.0 also boasts a host of other great new features that will boost the efficiency of the way ADAM users
work with digital assets.”
Creative Suite Connector 2.0 makes it easier and faster for creatives to access the huge amounts of files they need to work with every day. With
ADAM’s media-intelligent technology tightly integrated right into familiar workstation tools, Creative Suite Connector 2.0 brings new levels of
workflow efficiency, control and clarity to the complex business of digital asset management, reducing time-to-market and ensuring a more cost-
“I’m delighted that our first-rate developer team have delivered Creative Suite Connector 2.0 ahead of the rest of the industry,” says Pieter
Casneuf, CEO at ADAM Software. “This is a clear sign to the industry that ADAM Software is taking thought leadership in the market and making
it into a reality our customers benefit from.”
ADAM Software - 10/26/2010
ADAM Software Announces Strategic Alliance with Van Gennep
Today’s publishing industry is undergoing a multi-channel revolution, where each message or publication needs to be repurposed for delivery
through a variety of channels. This is creating enormous pressure to develop publishing processes that deliver to multiple destinations, while
efficiently reusing digital assets to speed up workflows, reduce redundancy and improve consistency. ADAM Software and Van Gennep – Media
Automation Consulting BV are among the first important industry players to recognize fully this trend and to work on a seamless integration of their
software systems that will span these workflow requirements. This will provide users with a coherent and easily deployed approach to digital asset
management, business process management and multi-channel publishing workflows.
ADAM Software and Van Gennep are industry leaders in their respective fields of DAM/business process management and flatplanning/editorial
management systems, and are ideally suited to deliver on this strategic partnership. Van Gennep produces one of Europe’s leading publishing
systems, with a well-established position in the editorial market and high-profile customers such as Bauer Media Group (Germany, France and
Spain), Groupe Prisma Presse (France) and Reader’s Digest International (worldwide). ADAM Software’s enterprise-level DAM/business process
management system is recognized as an industry-leading solution and is used by companies such as AB-InBev, Britvic, Microsoft, LEGO, McCann
Erickson, Sanoma Magazines, Elopak, and more.
Pieter Casneuf, CEO at ADAM Software, says: “The strategic alliance of ADAM Software and Van Gennep will provide a major boon to the
publishing industry. With a highly efficient workflow geared towards the new necessity of multi-channel publishing and asset reuse, publishers will
gain complete and unprecedented control of their publishing processes in a way that both simplifies and improves on current processes.”
With reuse of digital assets fast-becoming an essential requirement of editorial publishing workflows, there is a clear trend towards DAM systems
expanding as digital asset-driven business process systems that can deliver on ever-more complex publishing needs. ADAM Software has already
taken the lead in this field with two previous strategic partnerships with ESKO (DAM and Packaging) and SDL Tridion (Web Content
Management and DAM).
Ton van Gennep, CEO at Van Gennep, says: “This partnership between ADAM Software and Van Gennep will provide first-class product
integration between both software vendors, allowing for better use of assets and a faster, more controlled execution of editorial workflows. This, in
turn, will lead to real cost savings and faster times to market, even when delivering to complex multimedia channels.”
The first phase of the ADAM and Van Gennep partnership has already been completed, the two companies having delivered a number of joint
installations (including Sanoma Magazines) which aligned both software platforms to exchange assets between the editorial and DAM systems. In
early 2011, a new version of PlanSystem will become available, fully compatible with the ADAM v4 platform. In the second half of 2011, Van
Gennep will deliver the next version of PlanSystem - PlanSystem version 5 - that will make use of ADAM’s full functionality and make PlanSystem
the first editorial system powered by a DAM system engine, offering customers end-to-end control of all their publishing channels, including print,
online (web, mobile, etc.) and broadcast.
ADAM Software - 10/19/2010
ADAM Software Opens First US Office as Global Expansion Continues
ADAM Software announces the opening of its first US-based office to provide for an expanding market
Hot on the heels of ADAM Software’s rapid growth in the US Digital Asset Management (DAM) market this year, ADAM Software has today
announced the opening of its first US-based office. By opening an office in the New York area of the USA, ADAM Software will further increase
its leadership in the global DAM market and bring to US-based customers and partners the same exceptional service and support enjoyed in
Pieter Casneuf, CEO at ADAM Software, says: “ADAM Software is distinguished not only by its market-leading technology, but by a commitment to
provide customers and partners with first class, one-on-one service. ADAM is growing rapidly as the global leader in the enterprise DAM market
and we’re committed to strong growth in the US over the coming years. By opening an office there, we will be able to respond better to local
needs and provide our unique service and support to the local market. We’ll also be getting the ADAM message out there to people who haven’t
heard it yet.”
At the helm of the new US-based office will be Dagbert Sansen, newly appointed to US Sales Manager for ADAM Software. Dagbert brings a
wealth of experience to the job, including, most recently, work as Sales Manager for Americas & Africa for Meucci Solutions, Ghent. Dagbert’s
work in the US will include extending the ADAM Software customer portfolio and building a structure in the US that responds to the needs of
ADAM Software customers.
Alain Van der hoeven, Global Sales Manager at ADAM Software, says: “Enterprise size companies have a real need for a scalable Marketing
Execution Platform that can respond to globalization requirements like multi-language support and localization, as well as being able to deliver to
an ever-growing array of publication channels (catalogs, the web, mobile devices, etc.). The growth of ADAM Software in the US market is a
clear indicator that the ADAM Platform responds to these needs better than any other in the field. With the opening of our first office there, we
expect the US market to grow even more rapidly for ADAM.”
ADAM Software has almost doubled its turnover on a yearly basis over the last two consecutive years, and is expected to do so in the years to
come. Taking market leadership through global growth remains the number one goal for the future. In 2009, ADAM began putting together a first-
rate management team, and in 2010 secured significant funding.
ADAM Software - 10/1/2010
ADAM Software First in Industry to Connect DAM to Adobe Creative Suite 5
ADAM Software is first in DAM industry to connect seamlessly to Adobe® Creative Suite 5 through ADAM Creative Suite Connector 2.0
ADAM Software today announced the imminent release of its Creative Suite Connector 2.0, a major new stage in its software solution for
efficiently accessing ADAM-stored online digital assets from a Mac or Windows workstation. With the launch of Creative Suite Connector 2.0
using Adobe Drive 2.0, ADAM will be the first major Digital Asset Management (DAM) player to update its platform fully to work with Adobe®
Creative Suite 5, integrating ADAM Software’s media-intelligent approach to DAM right into the creative environment, and demonstrating ADAM
Software’s technology leadership in the market.
“Many ADAM users already rely on ADAM’s Version Cue Connector to easily access their digital assets from their creative workstation,” says Jan
Dejosse, ADAM’s CMO. “Now we are about to deliver an Adobe Drive 2.0 connector for Creative Suite 5 - the successor to Version Cue
Connector - which will enable creative professionals who work in Adobe Creative Suite 5 to easily access all their ADAM-stored assets right from
familiar tools like Finder on Mac, Explorer on PC, and, best of all, Adobe Bridge CS5 on both platforms. We’re the first in the industry to do this for
CS5/DAM users, and we’ve added a host of other great new features that will boost the clarity and efficiency of the way ADAM users work with
Creative Suite Connector 2.0 will make it easier and faster for creatives to access the huge amounts of files they need to work with every day.
With ADAM’s media-intelligent technology tightly integrated right into familiar workstation tools, Creative Suite Connector 2.0 brings new levels of
workflow efficiency, control and clarity to the complex business of digital asset management, reducing time-to-market and ensuring a more cost-
“ADAM’s first-rate developer team is once again delivering an outstanding product ahead of the rest of the industry,” says Pieter Casneuf, CEO at
ADAM Software. “ADAM Software is about thought leadership in every aspect of the work we do, and being first to market with great products
like Creative Suite Connector 2.0 naturally flows from this.”
ADAM Software - 9/20/2010
Jan Dejosse Joins ADAM Software as CMO
Jan Dejosse is appointed to CMO of ADAM Software, bringing global marketing expertise as ADAM Software expands in the global Digital Asset
Management (DAM) market
ADAM Software is pleased to announce the appointment of Jan Dejosse to Chief Marketing Officer (CMO) of ADAM Software with immediate
ADAM Software has almost doubled its turnover on a yearly basis during the last two consecutive years, and is well-positioned to do so in the
years to come. Taking market leadership through global growth remains the number one goal for the future, and, with business expanding rapidly,
ADAM Software has been recruiting new talent to exploit market opportunities. In 2009, ADAM began putting together a first-rate management
team, and in 2010 secured significant funding on the strength of its offerings. Jan Dejosse’s appointment as CMO is the latest step in this drive for
Pieter Casneuf, CEO at ADAM Software, says: “Jan Dejosse is the latest appointment to our expert management team, and we are very pleased
to welcome him on board at ADAM Software. ADAM’s focus is now firmly on taking leadership in the enterprise market for DAM. As we expand
globally and increase our focus on the US market, we will be communicating ADAM’s strong media intelligence to a wide market. ADAM
Software provides real-world solutions to a diversity of customer challenges, and marketing will be the vital player in communicating this to
potential customers through clear business propositions. Jan’s experience and expertise make him the right person to manage this undertaking.”
Jan joins ADAM Software from COLT Technology Services, where his work as Marketing Manager Benelux included developing product
opportunities on the international level and building marketing teams. Before this, Jan worked as both a Marketing Manager and Solution
Architect. This unique knowledge of marketing and technology will ensure Jan brings the best possible understanding of the international
DAM/Media Supply Chain market to ADAM Software.
At ADAM Software, Jan will be working to develop marketing communications for the international market through market intelligence, business
propositions and strong branding, all with a view to lead generation and growth of international revenue.
ADAM Software - 7/8/2010
ADAM Software and HintTech Nordic Announce Partnership in
ADAM Software announces a partnership with the nordic branch of e-business specialists HintTech to deliver
ADAM to the dynamic nordic market
ADAM Software today announced details of a new partnership with HintTech Nordic that promises to
bring expanded business opportunities for both companies in the vibrant nordic market. HintTech expertise
in implementing, customizing, supporting and training on the ADAM Platform will help ADAM Software gain
a stronger foothold in nordic countries and provide customers with unparalleled service.
Pieter Casneuf, CEO of ADAM Software, says: “This partnership promises great opportunities for both our
companies. In HintTech Nordic, we have a highly-skilled business partner that can offer a great range of
ADAM-based services to this dynamic market. The nordic countries have many mid- to enterprise-scale
businesses who are ready to take the next step in managing their media workflow. With HintTech Nordic
as partner, we can deliver to and support these companies rapidly, and be sure of providing the very best
possible solutions to our clients.”
Key benefits of the ADAM Software / HintTech Nordic partnership include:
HintTech Nordic will offer ADAM as a Software as a Service (Saas), greatly simplifying how workflows
are customized and maintained. This provides a cost-effective, rapid route to publishing and managing
HintTech’s global customer base means they have the infrastructure to provide flexible and reliable support,
HintTech’s advanced technical experience in CMS/DAM and .NET platforms makes them the perfect partner
for customizing ADAM-based workflows to clients’ needs.
HintTech are ready to handle the large-scale enterprise-level companies that are attracted to the ADAM
Platform. They already include companies like Microsoft, ING Bank, and KLM in their portfolio.
HintTech’s off-shore development facility means customers get great custom solutions at a very reasonable
cost, keeping workflows scalable however fast requirements grow.
And as well as providing expert installation, customization and support for the ADAM platform, HintTech
also provide scheduled ADAM training that covers every base new users of ADAM could require:
Basics and key concepts training for end-users.
Advanced systems admin training for IT staff.
Core development and workflow training for developers.
Bart Omlo, Managing Director HintTech Nordic, says, “HintTech will couple their expertise in the ADAM
Platform with their own e-business infrastructure and know-how to provide an excellent service for ADAM
users in the nordic countries. We really enjoy the challenge of working with ADAM’s state-of-the-art
technology. It has consistently remained second-to-none in the market and through working with ADAM,
HintTech is constantly growing and developing as a business / learning organization.”
ADAM Software - 7/1/2010
ADAM Software & EskoArtwork Forge a Strategic Partnership for the
ADAM Software today announced details of a new strategic partnership with EskoArtwork to bring
cutting-edge digital asset management and marketing technologies to the packaging industry.
ADAM Software today announced details of a new strategic partnership with EskoArtwork. The alliance
promises to bring new levels of efficiency and control to the processes involved in producing packaging
materials. By coupling ADAM’s technology leadership in digital asset management (DAM) and marketing
technologies with EskoArtwork’s proven leadership in technologies and services for the packaging sector,
the partnership will provide new solutions to the needs of packaging producers that are second to none.
Both companies see huge potential in integrating their technologies and sharing their know-how. As an
example, the ADAM Platform’s incredible media management capabilities will be combined with
EskoArtwork’s WebCenter, offering a managed packaging workflow that covers all aspects of the
packaging process from asset management to online proofing and distribution. The ADAM Platform will also
offer support for EskoArtwork proprietary filetypes (ArtPro, 3D, ArtiosCAD, etc.) and will connect seamlessly
with EskoArtwork’s Automation Engine.
Pieter Casneuf, CEO at ADAM Software, says: “The unique combination of ADAM and EskoArtwork
technologies and know-how, brought together in a one-view process, will bring unprecedented control and
efficiency to the production of packaging materials. Customers can look forward to dramatically reduced
times to market, superb quality materials and, of course, significant ROI.”
Bernard Zwaenepoel, SVP Software Business at EskoArtwork, says: “We’re very excited about this new
partnership with ADAM. The combination of our technologies and experience will mean we can look forward
to strengthening our business propositions to our customers immediately and into the future. By working
side-by-side, we will offer technology solutions for the packaging industry that simply weren’t possible until
we came together. It really is synergistic and will be great for our customers.”
The partnership is effective immediately, with first solutions coming to market this summer.
ADAM Software - 6/1/2010
ADAM Software and MRMLOGIQ Announce Partnership
ADAM Software is pleased to announce a new partnership for providing complementary services with
“ADAM is excited about welcoming MRMLOGIQ into its ECO partner network” says Pieter Casneuf, ceo
ADAM Software. “MRMLOGIQ’s expertise in how to organize marketing operations combined with ADAM
Software’s media intelligent marketing platform will provide a perfect fit for many of our customer’s
MRMLOGIQ is a marketing efficiency company that provides unparalleled business integration services
and expertise in the application of marketing technology. They translate marketing strategy to operations
and project results back to business value.
“We’ve know ADAM since they began and we’ve always appreciated the intelligent software design
decisions they make,” says Romek Jansen, founder of MRMLOGIQ. “Partnering with ADAM Software’s
media intelligent marketing platform will guarantee maximum adoption and business impact for ADAM a
nd MRMLOGIQ customers.”
For customers, the combination of ADAM technology and MRMLOGIQ know-how will result in:
Higher adoption rates: ADAM users will get expert advice from MRMLOGIQ on how and why to use
Reduced costs: by integrating media intelligence into marketing supply chains, time and budget savings can
double or even triple in comparison to simple technology implementations.
Shorter cycle times: combining ADAM’s control and measurability with MRMLOGIQ’s know-how will quickly
detect improvement points and redundancies, resulting in shorter implementations and faster ROI.
“Together we will deliver an efficient, stable and scalable marketing environment,” says Romek Jansen.
“This will bring marketing intelligence back to the center of the business where it belongs.”
ADAM Software - 5/27/2010
ADAM Software announces ADAM DocMaker 3.0
ADAM Software announces ADAM DocMaker 3.0 with improved usability, InDesign Server load-balancing,
and other innovative features.
ADAM Software today released ADAM DocMaker 3.0, the latest major release of its media intelligent
studio tool for editing, managing and localizing media rich documents, brochures, flyers, catalogs, and more.
Building on the strengths of previous versions of the tool, ADAM DocMaker 3.0 makes producing consistent,
cost-effective branding materials for any number of divisions, subsidiaries and language regions easier and
faster than ever before.
For end users, ADAM DocMaker 3.0 features a completely redesigned user interface that is highly intuitive
and easy-to-use, allowing for rapid production, editing and management of the full range of documents that
can be produced with Adobe® InDesign®. Once files are stored in the ADAM platform, save time by
registering changes without having to return to Adobe® InDesign® Server for rendering at each step of
the process. Instead, ADAM DocMaker 3.0 provides the full range of tools to produce great-looking,
consistent materials ready for InDesign Server. And with advanced user settings, you can provide optional or
restricted template text, control image modification, and automatically change fonts for different language
versions of your document.
Under the hood, ADAM DocMaker 3.0 has been radically reengineered to give an incredible performance
boost. Multiple Adobe® InDesign® Servers are now supported for load-balancing with priority queuing,
while dedicated servers can be designated for unattended jobs. InDesign Server on Mac is now also
For developers, the ADAM DocMaker 3.0 API has been redesigned to make custom development simpler
and more flexible. And, as ever, the ADAM community is there to provide expert support.
Other great features of ADAM DocMaker 3.0 include support for additional file types including complex
formats like AI, PSD, EPS, INDD and PDF; support for anchored and embedded images; cached previews
and document structure for faster rendering; and more.
“Consistent branding is critical to successful marketing,” says Pieter Casneuf, General Manager of ADAM
Software. “With ADAM DocMaker 3.0, ADAM makes the job of producing consistent, cost-effective
localized marketing materials faster than ever before. With intuitive, built-in support for creating regional
and language-based document variants, ADAM DocMaker 3.0 gives you great control in managing and
strengthening your brand.”
With ADAM DocMaker 3.0, ADAM’s media intelligent platform once again improves the business of managing
your media supply chain. Whatever the scale of your enterprise, the ADAM platform guarantees
brand-consistency, cost-efficiency and reduced cycle times now and into the future.
ADAM Software - 4/21/2009
SDL Tridion and ADAM Software to Offer Integrated Marketing
Technologies for Multichannel Brand Expression
Online marketing to benefit from improved customer experience
ADAM Software?and?SDL Tridion signed a strategic alliance agreement to provide marketing and
communications professionals with an opportunity to improve Web site customer experience. The
partnership packages SDL Tridion's Web Content Management System (WCMS) and ADAM, the
Digital Asset Management (DAM) platform, into a single box for those who need to manage
advanced media assets for their global Web environment.
Brandowners are currently confronted with growing complexity in the expression of branding through a
multichannel strategy. Difficulties are not only in the rendering of brand expressions to different channels.
The consistency of the expressions between channels and maintaining a customer brand experience
are today's challenges for marketing and communication professionals.
Web content management and digital asset management both play an important roll handling this complexity.
Traditionally, WCM focuses on layout and content, while DAM has been focused on the management of
multimedia content. Both WCM and DAM have been based on seperate systems with their own specific
offerings to brand owners. The integration brings a unique combination to organizations with a need for
advanced DAM capabilities in a SDL Tridion environment.
Pieter Casneuf, executive partner at ADAM Software says, "Business processes in marketing and media
go beyond the technological silos. As leaders in this market segment, it's obvious to integrate our software
platforms to fulfill the needs of the entreprise market for brandowners looking to improve customer
experience on their website. That's why marketing technologies have to integrate in order to provide
overall process solutions."
"More organizations rely on ever increasing rich media assets for their Web strategy," says Jan Jaap
Kolleman, CEO of SDL Tridion. "To persuade and engage Web site visitors, images, video and sound
become an integral part of the Web content. With this strong integration, marketing communication and
brand owners can now exploit the value of rich media over the Web and other communication channels."
The proposition includes a SDL Tridion DAM option that covers the needs for advanced online marketing
purposes. Traditionally, SDL Tridion WCM is a driver for online activities, including capabilities to meet
basic DAM requirements. With the increasing number, sizes and formats of media assets, an integration with
a DAM system improves customer experience.
Thanks to the integration agreement between SDL Tridion and ADAM Software, enterprise customers
Advanced DAM functionality in their SDL Tridion WCM system
Capability to load, save and convert all different kinds media formats and assets
Workflow processes with a powerful rules engine
Digital rights management