08.17.2022
The Association for PRINT Technologies (APTech) is delighted to announce registration is open for EDgage Live, the first in a series of local programming designed to connect higher education marketing professionals with creative and inspirational strategies to boost their brand, campaigns, and student enrollment. The program serves marketing professionals in this sector by connecting them with regional print and marketing specialists who can help them achieve their goals.
EDgage Live will take place at Left Field Meeting Place in Pittsburgh’s vibrant North Side, next to PNC Park, September 14, 2022, from 12:00 pm–5:00 pm. The program will begin with a hosted lunch and is followed by an inspiring program featuring higher education marketing and communication experts and print marketing experts for a truly interactive afternoon of learning and networking.
The agenda brings together higher education and print marketing experts to spotlight the latest trends and tactics for improved conversion. In the wake of the COVID-19 pandemic, many print solutions providers have turned to new markets and avenues to achieve their business goals. Higher education is one such market that can bring success to the creative print and direct mail specialist.
Experts on the agenda include Louise Cavanaugh Scannameo, Associate Provost for Strategic Communications at the University of Pittsburgh; Abu Noaman, CEO, Elliance, a higher education marketing firm; John Ingram, Principal consultant, Ingram Market Analytics; sensory marketing expert Kevin Abergel, President & Founder, Taktiful; Mark Potter, CEO, Conduit, Inc.; and Nicholas Scibetta, Vice President for University Communications and Marketing at Carnegie Mellon University. There will be plentiful opportunities to engage and network at this event, including a hosted happy hour following the program.
APTech is excited to welcome Print Tech of Western Pennsylvania and Monadnock Paper Mills (MPM) as sponsors of the program. APTech urges other print solutions providers and suppliers to support the EDgage Live program and engage with attendees. This could be a great opportunity to break into this market and our sales team will be happy to discuss possibilities with those interested.
EDgage Live is part of the EDgage content platform built to connect higher education marketers and enrollment specialists. The platform serves professionals in this market by igniting creative ideas, inspiring new campaigns, and enabling a wide range of unique marketing ideas and ready-to-implement tactics. EDgage content embodies the entire sales and marketing process. Educating customers and prospects is a subtle and nonintrusive way to get on people’s radar and earn their trust and respect. EDgage includes a quarterly-printed magazine, an online component that updates our readers, and virtual or live summits (aka EDgage Live), that will inspire higher education marketers across the country. Overall, our content platform is designed to connect you with your target market—the people that make decisions about marketing services—including print.
For more information about EDgage Live or to register, please visit http://edgagemag.com/edgagelive/ or contact Julie Shaffer at jshaffer@aptech.org.
For more information about sponsoring EDgage Live, please contact Adam Goldman by email at agoldman@aptech.org or by phone at: 312/940-7504 or visit http://edgagemag.com/edgagelive/#Sponsorship/.
