by Melissa Donovan
Digital label printing, whether strictly digital or a hybrid combination of digital and flexography, is instrumental in a number of industries. With variability becoming the norm, shorter runs just make sense. In addition, brand owners look for ways to cut down on waste and minimize their environmental impact. Printing on demand, just-in-time labels—eliminating inventory—is one way to do that.
As such, print providers and label converters are increasingly implementing digital printing technologies into their business models. For example, ADIYA Pharma has worked with digital print hardware since 2019 and supplied numerous labels to many pharmaceutical manufacturers throughout the U.S.
Four Main Offerings
Based in Montgomeryville, PA, operating out of 5,000 square feet of space, ADIYA Pharma has been in business since January 2019. A staff of nine full-time employees are integral to the business’ four main service offerings—digitally printed labels, personal protective equipment (PPE), folding inserts/outserts, and design.
Digitally printed labels include nutraceutical, pharmaceutical, pressure-sensitive, food and beverage, cannabis, craft beer, cosmetic/personal care, peel off, booklet, and fold out labels, as well as serialization codes and sequential numbering.
PPE involves three-ply face masks, N95/KN95 masks, and antimicrobial face masks.
Folding services focus on pharmaceutical/patient package inserts, pharmaceutical outserts, and leaflet pads as well as medication guides.
A pharmaceutical package insert is a document included in the package of a medication that provides information about that drug and its use. Medication package inserts for prescription drugs often include a separate document called a patient package insert with information written in plain language intended for the end user.
The package insert includes details and directions that healthcare providers need to prescribe a drug properly, including approved uses for the drug, contraindications, potential adverse reactions, available formulations and dosage, and how to administer the drug.
Pharmaceutical package outserts are considered circulars, brochures, monographs, and/or patient package inserts.
Finally, ADIYA Pharma offers label and design services thanks to an in-house team of talented designers.
Enter Digital
The print provider entered into digital label printing thanks to its customers. Specifically, at the onset of the company, its intentions were to only offer pharmaceutical outserts/inserts. However, according to Palak Patel, marketing representative, ADIYA Pharma, customers also required labels. Since the company had both the space and engineering knowledge to offer the service, it decided to add it to its portfolio.
Patel says there were a few goals in mind when choosing the correct printer for the job. “As a small, growing business, it is ideal that we can supply small volumes with quick turnaround. We needed ease of use and quick setup with less waste.”
It turned to Mark Andy, implementing a Mark Andy Digital Pro. The CMYK dry toner electrophotographic printer is available with optional inline flexographic decoration and converting features including spot color, varnish, laminate, cold foil, die cut, strip, and slit. It prints at a maximum speed of 77 feet per minute at 1,200 dpi.
Applicable substrates range from pressure-sensitive stock like paper, BOPP, PET, and PET; to unsupported paper; tag stocks; PVC; and vinyl. No priming or coating is required.
A key feature on the Mark Andy Digital Pro is sequential two-dimensional printing. This helps ADIYA Pharma’s customers avoid counterfeit labels.
Small, Competitive
Patel and the rest of the ADIYA Parma team are pleased with the Mark Andy Digital Pro and how it addresses its customers’ needs. “As we are able to provide small volumes of labels at a competitive price, our customers do not need to keep labels in stock—just in case they need to change the label—so ordering only requires labels for their production lot. It saves them money and it also helps the environment with less carbon footprint.”
It looks forward to digital printing shaping its business down the line.
Jan2023, DPS Magazine
