10.27.2024
Color-Logic, the global leader in software for print embellishments, proudly assists licensed Color-Logic printers in effectively marketing to agencies, brands, corporate marketers, and design firms. The Color-Logic S.M.A.R.T. Centre Artwork Library now includes more than 200 press-ready marketing files featuring more than 400 SKUs. Through the proprietary library, Color-Logic sets a new standard for showcasing the possibilities of print embellishment.
Understanding that the key to promoting embellishments lies in visual demonstration, Color-Logic provides its licensed printers with a comprehensive library enabling them to present stunning examples of what they can print. In today’s fast-paced environment, many printers lack the time and staff to create their own sample files, which can hinder their ability to attract new clients. The challenge of developing these files not only distracts from sales efforts but also involves significant costs, particularly when using internal design resources or external agencies.
Color-Logic Director of Sales and Marketing Mark Geeves, announcing the availability of the files, said: “The new Color-Logic files are more than just embellishments; they are meticulously crafted resources informed by extensive research into global marketplace trends. Our team creates files specifically designed for practical applications that brands and corporate clients rely on, including product literature, packaging, labels, point-of-purchase displays, signage, direct mail, end caps, flexible packaging, tags, coupons, diplomas, trading cards, business cards, and more.”
Geeves continued: “Over the past 15 years, we’ve engaged with printers to understand their pain points, and the need for readily available marketing materials has consistently emerged. Our press-ready files empower licensed Color-Logic printers to demonstrate their new embellishment capabilities on the day their new press is installed, eliminating delays and enhancing their competitive edge. In addition, Color-Logic regularly expands its marketing file offerings, ensuring that licensed printers have continuous access to fresh and innovative materials. For further information, go to www.color-logic.com.”
Color-Logic™ develops color communication systems and software tool sets for a variety of special effect printing applications, providing brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.
