02.25.2025
MGX just launched ReadyMAG™, a pre-magnetized paper that streamlines the production of printed magnets, making them more accessible and cost-effective for commercial printers. By eliminating the need for post-magnetization, ReadyMAG™ simplifies the process while maintaining high-quality print results.
Why Magnets Matter
Print marketing continues to evolve, but one fact remains: magnets last longer and engage audiences more effectively than traditional paper marketing. Studies show that magnets are retained significantly longer because of their functionality, often placed in high-traffic areas like kitchens and offices, where they provide continuous brand exposure. ReadyMAG™ capitalizes on this retention advantage, offering an easy-to-use solution for producing custom magnets.
A Practical and Cost-Effective Alternative
Traditional magnet production often requires specialized equipment, increasing costs and limiting accessibility. ReadyMAG™ removes these barriers by combining a premium coated paper surface with a pre-magnetized backing, allowing PSPs to print magnets with both HP Indigo and select Production Dry Toner technologies. Available in 13pt and 15pt thicknesses and 18″×12″ and 19″×13″ sheets, this format is designed for seamless integration into commercial print operations.
Expanding Opportunities for Businesses
Magnets serve a wide range of industries, providing long-term visibility and engagement. MGX’s ReadyMAG™ is particularly well-suited for:
Restaurants – Takeout and Delivery Promotions
Education and Sports – School and Team Photos, Fundraiser Promotions & Calendars
Home Services – Service Provider Business Cards and 24/HR Hotlines
Healthcare – Emergency Contact Lists and Ambulatory Services
Measurable Marketing Impact
The effectiveness of magnets extends beyond retention. Studies have shown that:
Coupon redemption rates increase by 30 to 50 percent when printed on magnets compared to traditional paper formats.
The cost per impression (CPI) is lower, making magnets a more economical long-term investment for businesses.
Brand recall improves as magnets remain in daily view, reinforcing messaging without recurring costs.
A Smarter Approach to Print Marketing
MGX’s ReadyMAG™ represents a practical shift in print production, making it easier than ever to create high-impact, durable marketing materials that resonate with audiences. By removing the need for post-magnetization, businesses can reduce costs, improve efficiency, and expand their product portfolio.
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