03.02.2016
The just released Neenah Digital Explore 4 promotion is the latest edition in Neenah’s Explore series. Explore 4 continues the series’ mission to educate and inspire, with new ideas and new samples for all types of digitally printed short-run and packaging projects.
“Designing for smaller projects in today’s digital market no longer means designers are locked into using generic, smooth, white, drab papers that don’t capture the consumer’s attention. Research shows us that paper color, texture and weight, can increase response rates. Designers can leverage this information to convince clients that out-of-the-standard-box solutions can be more effective in delivering a brand’s message, increase brand recognition, and ultimately drive response rates up,” said Greg Maze, Senior Brand Manager, Digital & Wide Format, Neenah.
Explore 4 shares beautiful and creative, digitally printed samples for four different concept brands. Each brand has a different business need, with a common mission — growing business.
DIRECT MAIL: 93% of online responses are driven by direct mail.
A direct mail promotion for Flour and Fig Bakery makes customers take notice. A shimmery ESSE® Pearlized Silver envelope houses a thick, beautifully printed card with a cleverly attached hang tag coupon.
RETAIL: A consistent use of color increases brand recognition by up to 80%.
The attention-grabbing box for North Hudson Goods is printed inside and out. The box was printed on an HP Indigo 7000, with 4 clicks of opaque white on the new Neenah® Folding Board.
MENU: 70% of restaurant customers don’t know what they’ll order as a drink. Therein lies opportunity. The menu for Agave del Campo shares an authentic story with hand-made appeal. Separate front and back covers, on ENVIRONMENT® Grocer Kraft, are scored and folded for easy stapling, making it versatile for updates. Then the brand’s own hot sauce uses 4-color process plus lipstick red foil on Neenah ESTATE LABEL® No. 9 to deliver its spicy message.
FUNDRAISER: Textured paper increases donations by 13%.
It’s impossible to resist opening the beautifully printed, hand-made envelope for the Hyde Park fundraiser. Once opened, an eye-popping invitation and drink coupon printed on ASTROBRIGHTS®, Lift-off Lemon™ is sure to garner responses.
DIELINES: Free dielines of the samples featured in Explore 4, and the whole Explore series, are available for downloading at www.neenahpaper.com/resources/dielines.
With a digital portfolio of over 300 popular colors, textures, finishes and weights, Neenah provides a wide range of versatile high-performing digital paper choices for any customized or short-run print collateral or packaging application.
Get a free copy of Explore 4 (a $9.99 value) through your Neenah rep or your local merchant. Find a Neenah distributor here: http://www.neenahpaper.com/resources/findadistributor
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