Advertorial
by Heidelberg
After five successful years of running Heidelberg’s Versafire CV, CEC Print Solutions of Union City, CA needed to upgrade its digital printing solution to keep up with its ambitious growth plans. With a strong focus on expanding into the packaging and label segments, CEC decided to invest in a new Versafire EP from Heidelberg.
“When we first got into digital many years ago, we used a variety of products from different manufacturers but were never satisfied,” says Amit Chokshi, owner, CEC Print Solutions. “In 2015, we originally went with Heidelberg because of their level of support and service. Once we got the experience with Heidelberg, it went so smoothly, that we never looked at other machines.”
Installed in October 2020, the Versafire EP is a big upgrade in speed, substrate range, and inline color and registration technology over CEC’s older machine. “Not only can the machine run at 115 pages per minute, but the extended stock range of the Versafire gives us a big boost in the products we can offer our customers,” says Mike Hughe, production manager, CEC. Suitable for both the short-run label and packaging markets, the Versafire is capable of printing on up to 24 pt. board, including preconverted material, and various types of synthetics.
With exceptional front-to-back registration on duplexed jobs and high-precision inline registration, which actively controls every sheet so that it is steered and adjusted through the machine automatically, CEC can be assured of greater sheet-to-sheet consistency within jobs. Additionally, the Versafire EP is equipped with an inline sensor that automatically color calibrates the engine, which also aids in more uniform print results.
“This machine is opening the doors for us to be competitive in the areas where we see big growth potential,” says Chokshi. “Now equipped with these enhanced capabilities, we can really go after a new customer base. Six to twelve months down the road, I see our business shifting from the traditional commercial work we do now and focusing on packaging, label, and book printing. The Versafire will help us achieve these goals.” dps
Jul2021, DPS Magazine
