06.05.2021
Color-Logic—the leader in metallic color communication and print embellishments—has more than doubled the number of metallic gold colors available to Color-Logic licensees. The 30 new metallic gold colors, together with the 25 gold colors previously included with the Color-Logic System, enable licensed Color-Logic printers to provide their clients with 55 unique metallic gold colors by utilizing only one metallic silver ink, toner, or substrate. The 30 new metallic gold colors bring the total number of Color-Logic metallic colors to 280. No longer is it necessary to stock gold inks or substrates, or to match golds using trial and error.
Discussing the issues facing printers using silver or gold in their digital presses (or considering one of the new digital presses offering a fifth-color station for metallic inks or toners) Color-Logic Director of Sales and Marketing Mark Geeves commented: “Manufacturers of digital presses are beginning to offer silver and gold inks and toners to complement traditional CMYK inks and toners. But without Color-Logic, digital printers are limited to a single gold color, while Color-Logic licensees can offer their customers 55 different gold options. And these golds can not only be used as spot colors in designs, but in the many embellishment options offered by Color-Logic as well. Digital press owners using the Color-Logic System no longer need to waste precious production time swapping out silver ink or toner to run gold.”
Regarding the importance of the announcement to printers using cut sheet metallic substrate in digital presses, or rolls of metallic substrate in wide format printers, Geeves said: “Color-Logic automatically produces the white ink masks required for printing on metallic substrates. The availability of 55 predictable and reproducible metallic gold colors significantly reduces file preparation time and eliminates frustrating and repetitive on-press color matching.”
Color-Logic licensees may produce their own swatch books, using their substrates, press standards, inks, and coatings. The print embellishments offered by licensed Color-Logic printers enable internal or external graphic designers to dazzle clients with metallic colors. The dramatization and personalization options available with the Color-Logic System provide the most economical and most easily implemented embellishments available to printers.
