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The online exhibitor registration for drupa 2020 is now open at www.drupa.com. With a clear strategic alignment, a new communication strategy and pioneering highlight topics, the leading international trade fair for printing technologies will be held from June 16 – 26, 2020 in Düsseldorf, Germany. Registered exhibitors will receive the official drupa
2020 brochure by mail soon. The registration deadline is October 31, 2018.
Messe Düsseldorf North America will again organize a U.S. Pavilion, co-sponsored by NPES, The Association for Suppliers of Printing, Publishing and Converting Technologies. The U.S. Pavilion provides a cost-effective means for U.S. companies to enter into or to expand their business in the lucrative overseas marketplace. The all-inclusive pavilion turnkey rental package includes a fully furnished booth, access to an attractive lounge area with daily snack and beverage service and the on-site service of a project manager, hostesses and roaming interpreters. In addition, U.S.
Commercial Service staff will be on hand in the U.S. Pavilion to assist with export and licensing questions. Please contact Messe Düsseldorf North America at (312) 781-5180 to reserve exhibit space within the U.S. Pavilion.
The new drupa 2020 key visual, created by Agentur Niehaus Knüwer and friends, refers to the dramatic changes in the industry in the past few years and signifies beauty, aesthetic appeal, creativity and depth. Sabine Geldermann, Director of drupa and Global Head Print Technologies at Messe Düsseldorf, explains: “The delicate butterfly wings symbolize departure, change – a transformation process that affects all industries, but particularly the traditional print industry, every company, everybody.
Transformation moves companies to rethink their strategies, adapt to new processes and move into new business models – a change that also takes place in people’s minds. Different individuals have already moved into the focus of the new marketing campaign. On the one hand, it underlines the international alignment of the drupa trade fair, on the other hand, it shows that trade fairs stand for emotions and experience and, last but not least, it shows that “people are business”. The heads are surrounded by color digits that symbolize the wide variety of print applications. Below the slogan “embrace the future” is the drupa 2020 invitation extended to exhibitors and visitors, who are welcome to experience and accept technological innovation, trends and future challenges in order to implement them into their own corporate workflows and tap into new potentials.”
With this strategy, drupa 2020 will continue the success of the 2016 event and conform again that no other event in this industry has a stronger international reach and attraction. drupa 2020 will maintain this strategic realignment and focus on future topics with major growth potential. The trade fair profile follows a clearly defined structure, consisting of the following product groups:
1. Prepress / Print
2. Premedia /Multichannel
3. Post press / Converting / Packaging
4. Future Technologies
5. Materials
6. Equipment / Services / Infrastructure
Highlight topics: packaging production, functional printing, 3D printing, industrial printing
Due to the growing international markets and increasingly demanding requirements from the industry and manufacturers of branded products, the packaging production segment has again been selected as one of the most important topics for drupa 2020. Technological developments in packaging and labeling have produced innovative solutions in the areas of customizing and personalization, while technologies such as smart and intelligent packaging, packaging design and finishing have become increasingly important.
drupa 2020 will feature the special forum “Touchpoint Packaging”, organized in close cooperation with the European Packaging Design Association (epda), Europe’s leading association of brand and packaging designers. It will cover the entire packaging production chain from the brand, materials, design and print to finishing and sales. The interaction between all involved industry segments – branded products manufacturers, designers, material manufacturers and high-caliber companies from the printing and finishing industry – will turn this forum into a place for inspiration, presenting solutions and answers to relevant questions for future developments.
The future will become tangible in all its facets and the focus will be on all that is new, unconventional and surprising. An event entitled “AMAZING, INSPIRING, EXCITING and UNEXPECTED” with best case studies, innovative technology applications and visionary packaging solutions for different markets will welcome visitors to an interactive brainstorming session with exhibitors.
The forum will address interested manufacturers of branded products and designers as well as companies from the packaging segment, who will have the opportunity to join the Touchpoint Packaging team. In addition to experienced professionals, young talents from all related areas and professions are welcome.
Among the other highlight topics showcased at drupa 2020 will be functional printing, 3D printing and industrial printing. These areas of application have major potential and therefore provide important new markets. The related technologies are also extremely important for the global packaging market since they provide intelligent packaging with additional functions while different printing technologies allow the use of a wide range of printing substrates. In the segment of industrial printing, the trade fair will focus on major issues such as “artificial intelligence”
and “robotics”, new workflows in the production process and the “next generation of industry 4.0” since they all have a major impact on the workplace and industry environment.
drupa 2020 will present all technical processing methods for the global printing and media industry as well as for the packaging industry. Werner Matthias Dornscheidt, Chairman and CEO of Messe Düsseldorf, stated: “With the innovative products presented by our international exhibitors and the extensive ancillary program, drupa 2020 will set new trends. It inspires markets and vertical industries and as such, it provides exceptional networking opportunities, opportunities and ideas for excellent business deals. drupa focuses on the industry’s innovative force, provides pioneering technologies with a platform for highlight topics and presents an extensive supporting program – such as the “Touchpoints”, the “drupa cube” and the “dip” – which encourages the exchange of knowledge and dialogue. No other event is more relevant for the entire industry.”
