Digital envelope printing solutions allow commercial and in-house printers to easily and cost effectively add value to direct mail.
A colorful palette or vivid imagery catches the eye when opening the mailbox. Among a sea of B&W envelopes, colors and graphics grab the attention of a consumer.
March 2016
Digital print has entered the mainstream. For many years, companies such as Heinz, Kleenex, and Kellogg’s offered personalized branding on their iconic products
Web to print (W2P) systems serve print environments from in-plant operations to commercial printers.
Print providers strive to differentiate their products. One way to escape commodity pricing is to provide value-added output that others are not offering.
With the prevalence of online photo sharing opportunities, printed pictures have impact.
B&W output is an important capability for many print environments.
Direct mail is a staple found in many commercial print houses While the application itself isn’t new, digital propels it to great heights.
When a company is able to successfully manage data, variable printing becomes simplified.
Direct mail embraces the possibilities of digital print. Variable data is cost effective when run on a digital press and today’s direct mail pieces require some form of variability to make recipients stand up and raise their hand.
Direct mail isn’t the only type of mail product out there, although it is one heavily discussed. When it comes to print and mail centers, a number of other products and services are offered.
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