6.29.17
A positive customer experience is essential to the success of any business. In the restaurant, hospitality and other service industries, menus are the subtle ambassadors of brand identity that engage the customer’s senses while contributing to a positive perception of the brand. With this in mind, GPA announces their latest promotion: the “Sprouts & Stuff” restaurant menu set.
These durable menus feature a health-conscious franchise’s value lunch specials, incorporating versioning with unique images and information for use at different regional locations. All three versions were printed on GPA’s Ultra Digital Plus™ 10 Mil White Matte/Matte Polyester – a natural choice for this project because it is waterproof, tear-proof, greaseproof, alcohol-resistant, and can be easily wiped clean if exposed to food, drinks, or oils. These benefits are crucial, especially since menus face frequent handling and contact with spills and other tableside messes. Even in the face of these challenges, this hardworking substrate performs time and time again so the finished product will look its best. As a bonus, Ultra Digital Plus™ Polyester does all this without having to add extra coatings or lamination.
GPA’s Ultra Digital Plus™ Polyester is perfect for projects that call for a tough, bright white substrate that provides excellent image vibrance and toner anchorage. It is trusted for other popular uses including POP signage, aisle violators, plant stakes, membership cards, placards, book covers, key fobs, rulers, and more. Because this material is compatible with a variety of finishing processes, including die cutting, coating, foil stamping, folding, and hole punching, it provides endless options for creating impressive print that performs.
To create the “Sprouts and Stuff” menus, each version was printed 4-color on a Xerox iGen press before being trimmed to size on a guillotine cutter.
