11.21.2014
Graphics of the Americas (GOA), produced annually by the Printing Association of Florida, today announces details of its second-to-none educational program for its 40th anniversary show. Offered in both English and Spanish, these highly attended sessions have become synonymous with the show’s success. GOA is being held on February 26-28, 2015 at the Miami Beach Convention Center in Miami Beach, Florida, USA. Full session details and registration is available here.
GOA Seminars – Steeped in the Future of the Industry
GOA connects attendees with the most thought-provoking and forward-thinking icons in the industry. Here, attendees hone skills and learn new tricks of the trade by discovering what can be done to ensure success in the future. Myriad seminars offer in-depth educational content, case studies, and actionable insight to help companies make the most informed decisions for the future.
Session tracks span a variety of topics, offering the latest information in the following industry segments: Prepress & Production; Photoshop; Design & Creative; Management; InDesign & Photoshop; Sales & Marketing; and Wide Format.
George Ryan, GOA President, says: “The GOA educational track is unlike any other. Every year, more and more professionals make the trip just as much as for the networking and expo, as for the quality education received.
“The 40th anniversary show will surely not disappoint, and we look forward to welcoming new and returning attendees alike!”
Educational Session Highlights
The most prominent names in the industry will lead attendees through highly insightful seminars. A few highlighted sessions include, but are not limited to:
G7 – The Print Service Provider’s Competitive Advantage
Steve Ballinger
Thursday, February 26 – 12:30-1:45 pm
Many print buyers and brand owners are now making G7 a requirement for commercial printers to do business. This partly explains why the IDEAlliance G7 Master Program is rapidly growing, with more than a thousand G7 Qualified Master Printers worldwide. This seminar provides a solid understanding of the G7 methodology and explains how organizations can create efficiencies and new business from integrating G7 into their operations.
Integrated Printing Campaigns: Tips & Tricks
Julie Shaffer
Friday, February 27 – 12:30 – 1:45 pm
With the concept of integrated print marketing, companies can increase services and skill sets to expand their business and differentiate themselves from the competition. Integrated marketing campaigns pull together a variety of communication outreach methods to touch an audience, and print can be a very critical party of that process. In this session, specific tips and tricks to build effective integrated print marketing campaigns will be addressed.
How to Make Money with Large Format Graphics
David King
Thursday, February 26 – 10:30-11:45 am
The difference between success and failure in business is the bottom line. This course covers the complete system for COST, SELL and VOLUME orders. David will explain the fastest and most productive way to make large format graphics. He will also provide the best ways to find new clients, who to call on to get in the door, and the tools needed to sell face to face.
Early Bird Registration and Pricing
Registration for the 2015 educational seminars is now open. Early bird pricing is available for a limited time. Pricing is as follows:
Total Access Pass (admission to all seminars and Expo Hall) – $369
Any three sessions – $175
Any two sessions – $150
Spanish Total Access Pass – $279
Individual Sessions – $75
For more information, please visit: goaexpo.com.
