Heidelberg Advertorial
Riddle Press, a family-owned wholesale company in Beaverton, Oregon, is entering the short-run packaging market thanks to the Versafire EP from Heidelberg.
As a primarily litho shop, Riddle Press was struggling to produce high-quality, short-run packaging work for customers. According to Nick Adolphson, Manager of Riddle Press, “Like all other commercial printers, we’re eager to expand our capabilities. The Versafire EP came to us at the right time and at an extremely competitive cost. We’re now able to offer our customers short run packaging jobs thanks to the Versafire’s ability to support 24-point stock.”
Installed in 2019, the Versafire EP prints on a variety of substrates while also printing up to 13” x 27.5” sheets. Printing at 4,800 x 2,400 dpi and 135 letter pages per minute, the Versafire EP continues to amaze the employees at Riddle Press. “It just runs,” said Adolphson. “Our operator can put any size substrate or job on the press, and it just keeps running with no jams. It’s incredible.”
The digital press includes a variety of advanced technologies—including the high-precision inline registration, which actively controls every sheet so that it is steered and adjusted automatically. Additionally, the inline sensor on the Versafire EP color automatically calibrates the engine—making this press simple to use for all printers.
To boost the Versafire EP’s productivity, Riddle Press uses the Prinect Digital Front End (DFE). Using Heidelberg’s color management and renderers, the Prinect DFE enables print production to be automated and standardized for excellent efficiency, greater transparency, and faster job flow.
According to Adolphson, “We’ve used Prinect before, but the DFE has taken a huge workload off our prepress department by integrating completely with our Versafire EP. It also has given our operator the opportunity to impose or make changes on the fly right from the cockpit.”
Adolphson adds, “The Heidelberg service team has been incredible with equipping us with everything we need to know for Prinect or the Versafire. As we continue to grow, we trust Heidelberg will be there for our future endeavors.” dps
