04.09.2015
Following months of creative design and planning, MACtac® Distributor Products unveils its new and modernized Starliner® swatchbook. In an effort to support the commercial print industry, the upgraded book features a fresh look that incorporates MACtac’s STAND OUT theme, updated sizing and extensive product information on the industry-leading pressure-sensitive products and innovations.
The Starliner swatchbook has maintained a prominent position on the shelves and desks of commercial printers for more than 30 years. Continuing with this tradition, the new book is now optimized for merchant shelves and easy storage and displayed in a stand-out color, red, enhanced with imagery to make it a visually appealing tool as well. The enhanced resource furnishes commercial printers with a hands-on representation of the films, adhesives, colors and other attributes of the Starliner products in an easier-to-read layout.
“The Starliner swatchbook captures the history and innovation of a product line with fun facts sprinkled throughout the book which will remind printers why time and again Starliner is the brand to trust,” said Amy Swaile, associate marketing manager, MACtac Distributor Products. “Just like the historical landmarks depicted throughout the book, Starliner is a successful and respected line of papers and films products that continues to make history and grow with new innovations.”
Starliner is the premium pressure-sensitive sheet product line for offset and digital printing, including Indigo, iGen, and NexPress technologies. It’s available in a variety of paper, foil and film facestocks coated with an array of permanent, removable and patented non-ooze adhesives for a wide range of applications.
Starliner Digital includes sheets certified for HP Indigo Digital Presses by the Rochester Institute of Technology. For the environmentally conscious, Starliner also includes Encore®, a special line of pressure-sensitive eco-friendly paper. Each Encore facestock contains up to 70 percent post-consumer waste fiber.
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