04.18.2016
Madison Advisors today announced it will sponsor an Executive Roundtable on May 12 at Document Strategy Forum ’16 held May 10-12 at the Hyatt Regency O’Hare Chicago. The roundtable will take attendees through seven key workflow components of customer communications management, including data, preference, composition, delivery and archive using Madison Advisors’ customer communications management maturity model as a baseline.
Madison Advisors’ Gina Ferrara, senior analyst, and Stephanie Pieruccini, vice president of research and enterprise & technology consulting services, will facilitate a working discussion with attendees to help them evaluate the maturity level in each key workflow bucket, identify how their communication workflows rank compared to their peers, understand the specific gaps and provide actionable tips on how to overcome some of the more common challenges.
Key learning objectives of the Executive Roundtable will include:
• Work-in-progress assessment of current communications infrastructure compared to peers
• Questions to ask to understand the specific gaps and how to overcome them
• Proven industry data showing growth opportunities to improve communications
In addition to sponsoring the Executive Roundtable, Madison Advisors’ Pieruccini will participate in a panel discussion on May 11, “The Next-Gen Marketing Strategy: Aligning Campaigns, Channels and Analytics.” This session will discuss why organizations can no longer apply a one-size-fits-all approach to communications at any stage of the customer journey and how to build a unique understanding of prospects and customers through automation, discovery, analytics and account management.
Register to attend the Document Strategy Forum at https://www.expotracshows.com/dsf/2016/.
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