As people and businesses move, maintaining accurate Salesforce contact and customer data can be difficult. Melissa, a global leader in data quality and address management solutions, today addressed this issue with the announcement of SmartMover, Melissa’s USPS®-licensed National Change of Address (NCOA) and Canadian Change of Address (CCOA) processing tool, now built directly into Clean Suite for Salesforce. Industry professionals are invited to learn how to use this tool to Keep Every Salesforce Address Current — Without Leaving the Platform, during a free, live webinar on September 16, 2026.
Outdated addresses negatively impact deliverability, marketing and operational spend, personalization, and AI-driven initiatives. For businesses that rely on bulk mail — for a spectrum of operations like billing, invoicing, fundraising, appeal, or membership outreach — unresolved moves also mean missed USPS bulk-mail discounts and the added cost of returned mail. The integration puts move updates inside the same Clean Suite that already verifies addresses, emails, and phones and enriches incomplete records. Users can keep customer and prospect data mailable without exporting files, waiting on a separate NCOA process, or stitching results back into Salesforce.
“Many Salesforce teams still treat change-of-address as an outside job. Export a list, send it to a vendor, re-import, and hope the record still matches,” said John DeMatteo, Solutions Engineer and webinar presenter, Melissa. “Putting SmartMover inside Clean Suite closes the gap. Move updates land on records that are already verified and enriched, so the data stays mailable without extra tools or manual workarounds.”
Melissa’s Clean Suite for Salesforce webinar will offer insight into the product and its utility:
How to configure and run SmartMover move updates without complex external workflows
Examples of keeping Contacts, Leads, and Accounts current inside Salesforce
How updated addresses work alongside verification and enrichment in the same Clean Suite
Practical tips for meeting Move Update requirements and improving deliverability
To attend the webinar, register at https://info.melissa.com/clean-suite-for-salesforce-webinar-data-quality-solutions-with-melissa. Reporters interested in an advance preview of the solution may contact the media representatives below.
www.melissa.com
