10.12.16
Melissa Data, a leading provider of global contact data quality solutions, today announced National Change-of-Address (NCOA) move-update services in ten additional international markets. Melissa Data’s NCOA capabilities now support Austria, Belgium, the Czech Republic, France, Germany, Ireland, Poland, Switzerland, The Netherlands, and the United Kingdom, in addition to Canadian NCOA® and USPS® NCOALink® processing in the U.S. Melissa Data’s NCOA services reduce the cost of undeliverable mail and improve campaign effectiveness by enabling successful communication with customers that have moved.
“Mailers and data processors manage a deluge of constantly-changing address data – about 43 million individuals, families, and businesses move annually in the U.S. alone. International NCOA processing extends our capabilities and adds global impact in meeting this challenge, helping customers optimize mailing strategies to reduce costs, and eliminate undeliverable mail worldwide,” said Greg Brown, vice president of marketing, Melissa Data.
Melissa Data is an NCOALink Full Service Provider licensee of the USPS. Unlike limited licensees, the company can match your list against the full USPS NCOALink dataset of approximately 160 million records, which includes all permanent change-of-address records filed with the USPS over the last 48 months. NCOA-verified mail allows mailers to receive bulk discounts, minimizing undeliverable-as-addressed (UAA) mail and its corresponding processing requirements.
In addition, NCOA guidelines help mailers meet stringent data quality regulations specific to their region, for example, Canada’s in-country processing requirements designed to protect privacy of its citizens and increase accountability of data handlers. Melissa Data is one of only a handful of vendors licensed by Canada Post® to provide Canadian NCOA processing, matching data against 10+ million change-of-address records filed by Canadian households and businesses within the last 72 months.
