08.04.2015
Continuing its mission to make it easier for designers and printers to be more creative, productive, and efficient with digital printing, Neenah Paper presents EXPLORE 3. This is the third tool in this series, designed to provide simple solutions for short-run printing. As with EXPLORE 1 and EXPLORE 2, the dielines used to create the samples in this piece are available for free download.
EXPLORE 3 is about making events in both work and life more memorable, personal, and thoughtful. The folder includes an eclectic mix of creatively designed pieces including an ingenious way to celebrate the purchase of a new home, a birth announcement, a save the date, custom bottle labels, and a versioned seasonal menu for a food truck event.
“Each of the samples in EXPLORE 3 is a readily transferrable marketing idea. For instance, we show how a realtor can take advantage of the unique properties of digital printing to create a custom piece to thank a customer for the sale of a new home. The goal is to create repeat business. This idea is really applicable to any business that wants to make a memorable impression on a customer in any industry,” said Greg Maze, Senior Brand Manager, Digital at Neenah.
The promotion, a folder with multiple inserts, incorporates 15 different papers and the unique colors and textures Neenah is known for. The array of printed samples demonstrates the opportunity for versioning and personalization, areas where digital print truly excels over conventional.
Neenah’s goal is to help make short-run printing projects even more efficient, “If a designer or printer sees something they like, we are giving them a starting point. Download a file, tweak it, play with it, and add your own design to the template, and it’s free,” says Maze.
Neenah offers solutions for virtually every digital press platform on the market. With the single broadest and most extensive portfolio of colored and textured papers, Neenah has made an ongoing commitment to show ways that these papers can be creatively used by printers and customers.
EXPLORE 3 is valued at $9.99 and is available free through Neenah merchants and sales reps.
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