04.19.2022
In partnership with Design Army, Neenah introduces the Idea Shop; a campaign aimed to convey the power of paper and support the creative process on or offline. The campaign will feature a series of touchpoints designed to inspire and delight, showcasing how brands can transcend the screen and elevate their brand experience. Idea Shop modernizes the paper specification process; creatives no longer have to take a small swatch of paper and try to imagine what it would look like as their end product.
The Idea Shop campaign kicks off with a “printspirational” website featuring real-world examples from direct mail and marketing collateral to packaging, labels, and signage. Visitors can pore over stunning close-ups of print techniques, paper textures, and colors or view trends in popular industries like cannabis, beauty, and sustainable substrates. Users can share the images of projects they like with clients or collaborators via email or social media and order samples directly from the website.
With remote working transforming the creative landscape and limiting access to traditional swatchbooks or printed promotions, Idea Shop is a resource for creatives to take a closer look or rethink what’s possible.
“In today’s fast-paced design world, creatives are always seeking a quick solution to enhance their designs. The Idea Shop gives them the ideas to push their design further and lets them learn more. Each work sample highlights the paper’s versatility and sustainability – and then digitally integrates with Neenah Swatch Pro to make specification or ordering a streamlined process. Quick. Easy. Creative,” says Pum Lefebure, co-founder and Chief Creative Officer of Design Army.
