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Propago, a cloud-based Marketing Asset Management software firm headquartered in Austin, TX, announced the official introduction on August 1 of its most recent version of its cloud-based marketing assets management solution for the printing industry.
“We take great pride in listening to the industry and our customers to help them continue their growth and increase their profitability. With the introduction of V6, we have rebuilt and modernized our front-end portal so that is more intuitive, faster and powerful,” says Rick Aberle, CEO of Propago. “We continue our push to lead the market with a flagship product that stands alone and above the rest of the web-to-print solutions on the market. With over 16 years of experience in the industry, we have developed an easier and more efficient system that allows producers to offer a comprehensive platform to manage, distribute, and produce the marketing assets of their clients.”
Propago’s V6 brings enhancements at every level, from system performance to user experience. New features include:
• A completely modern architecture from the ground up.
• Redesigned user interface for the best, most intuitive online experience
• Additional methods to personalize print materials
• Reinforced compliance enforcement for end marketers
• Enhanced relevance based searching capabilities
• Flexible themes and landing pages for a personalized experience.
• Responsive design to support any device, anywhere, anytime
• Greater performance to drive end user elation
• Expanded support for Propago First-Render technology to streamline end-users’ orders.
Propago V6 will increase the platform’s advantages over standard web-to-print offerings. Customers praise the firm’s product for its ability to increase capacity, reduce manual transactions, improve inventory accuracy, and most importantly enhance end customer satisfaction.
Propago’s Marketing Asset Management Platform allows a printer to offer customers a platform to have complete control over their brands, budgets, and inventory all while easily sharing and distributing marketing assets to sales teams, affiliates, franchisees, channel partners or any authorized users. Users can access branded marketing assets, order what they need, when they need it, through intuitive cloud-based marketing portals. With a comprehensive set of web-to-print, production, procurement, warehousing and fulfillment tools, the platform ensures a streamlined supply chain from start to finish.
Propago’s marketing portals handle a variety of marketing assets from: printable assets, digital files, promotional products, and apparel to more complex personalized brochures and kits. Granular settings allow administrators to configure branding controls, spending limits, user rights, and reporting, enabling end users easy access to all branded materials from anywhere in the world.
“We look forward to unveiling our latest version and proving to our customers its robust advantages and streamlined workflow,” says Aberle. “The newest version of this platform gives our customers a powerful tool to improve efficiency and make them a complete one-stop solution provider for their customers. We look forward to continuing to innovate and serve our valued customers for many years to come.”
Headquartered in Austin, TX, Propago was started within a large commercial printing conglomerate as an internal application to serve clients and support backend operations for those clients. Established as a simple and straightforward solution to simplify and streamline a company’s production and fulfillment processes, Propago gradually matured over the years to become a comprehensive marketing management and fulfillment platform. In 2015, the team responsible for building and maintaining the Propago platform was given the opportunity to spin the technology away from the parent company and form a completely stand-alone organization.
