02.24.2021
The last edition of the drupa preview again featured an exciting conference program for knowledge exchange in the print and packaging sectors. Video presentations and live web sessions by industry experts and partner associations focused on topics and global trends such as Industry 4.0, Digitalization, the Circular Economy, Sustainability, E-Commerce and Platform Economy. More than 5,300 visitors took advantage of the platform’s offerings with international participation at 81%. The top 10 countries included drupa’s core target markets: Germany, India, USA, UK, Belgium, Italy, Brazil, Turkey, Switzerland and the Netherlands. With 77%, interest of new users was high, demonstrating that the virtual event opened up new target groups and market potential for exhibitors. About 15,400 page impressions for the fourth drupa preview also indicate the avid interest of the visitor in the topics and exhibitors. This is especially encouraging for the upcoming virtual.drupa (April 20 – 23, 2021) with the extensive range of products and services on offer in the Conference Area and Exhibition Space.
“The four editions of the drupa preview days have enabled continuous exchange with the industry on a global level since October 2020. The success is also documented in KPIs – key figures and analyses on international reach, access by existing and new users, and the significant increase in page views,” commented Sabine Geldermann, Director Print Technologies at Messe Düsseldorf. “These developments make us optimistic regarding virtual.drupa. And the PR and marketing campaigns already launched internationally are additionally strengthened by the promotion of the event by our exhibitors, who activate their target groups and set positive impulses.”
Due to the virtual format and the ability to access content 24/7 after the live presentations, participants worldwide were able to participate in the drupa preview – and are now also automatically registered for the upcoming virtual.drupa, since all registrations remain valid for this event https://virtual.drupa.com/
All presentations and videos of the drupa preview are still available on demand in the Video Library: https://preview.drupa.com/en/Exhibition_Space/drupa_preview_Video_Library/Overview_Video_Library
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