by DPS Magazine Staff
A variety of web to print (W2P) tools are on the market. Most print environments—whether business- or consumer-focused—benefit from the technology.
We cover W2P in our October issue and in parts one and two of this web series. Here we provide some product highlights.
Aleyant
With the implementation of Pressero W2P software, users are able to easily automate their print workflow, resulting in completing more jobs in less time while also reducing manual entries, errors and waste.
Pressero allows you to create multiple print ecommerce business-to-business (B2B) online printing storefronts uniquely tailored for each your customers, customizing the buying experience for them. When logged in to their storefront, only their print products will be seen. Pressero also allows you to create your own business-to-consumer (B2C) online printing storefront, that will enable you to sell your printing services to anybody online, at any time of day.
Pressero web to print software includes the eDocBuilder personalization and variable data publishing system. Using eDocBuilder, your customers can quickly and easily customize, proof, and approve documents directly from a web browser.
Avanti
Within its workflow tools, Avanti Automated Workflow Integrator (AWI) allows for automatic/scheduled order processing, file download and routing to rips and/or hot folders to include CIP3 instructions. AWI can even auto download the job ticket to be printed or filed.
Avanti is part of parent company, Ricoh, which partners with a strategic vendors to help tackle the various needs of print service providers. In addition to these partnerships, Ricoh’s comprehensive offering includes Production Workflow Business Development & Consulting and Implementation services. These services ensure that the proposed solution is deployed and implemented in a manner that maximizes adoption and delivers a swift return on investment (ROI). For a complete list of our Web-to-Print (W2P) offerings and services, please visit our website:
“Ricoh’s Assessment and Analysis Services aim to identify the most suitable functionalities and solutions for each customer. Additionally, we seek to uncover operational redundancies and new ways to reduce costs and maximize profitability. Each engagement concludes with a comprehensive implementation plan for enhancements in software, hardware, processes and skillsets,” says Clive Buckley, product and portfolio manager, Software Solutions & Services, Ricoh North America.
Customer’s Canvas
Customer’s Canvas is a W2P platform designed for print service providers and marketing companies in both B2B and B2C sectors. It focuses on simplifying and enhancing personalized design and prepress workflows, revolutionizing print and packaging operations. The platform integrates seamlessly with new and existing websites, allowing businesses to tailor ordering workflows to their precise needs, managing products of any complexity.
“In the B2B space, Customer’s Canvas stands out with customizable workflows that drive conversion rates and revenue growth. Its proprietary rendering engine produces high-quality, print-ready files according to customer specifications, minimizing errors and reducing reprinting needs. This ensures customer satisfaction and loyalty,” says Dmitry Sevostyanov, CEO, Customer’s Canvas.
For B2C applications, Customer’s Canvas offers user-friendly interfaces and intuitive customization tools, enhancing the consumer experience. “The platform’s cloud-based architecture provides a cost-effective solution, handling peak traffic without significant expenditure and automating prepress processes to improve operational efficiency,” notes Sevostyanov.
Customer’s Canvas is designed to be a powerful and flexible W2P solution that streamlines operations, enhances customer satisfaction, and drives revenue growth across both B2B and B2C markets.
The company has focused on making the customization process more intuitive and engaging for B2C users. “We recently released a new WYSIWYG online editor that simplifies customization, making it easier for users to see their design changes in real-time. Our form-based editor has been enhanced to better handle complex customization scenarios often required in B2C applications,” comments Sevostyanov.
It has also improved its 3D previews to be more realistic and visually appealing, helping customers get a better sense of the final product. “Additionally, we’ve added support for embellishments such as foiling and UV coating, which is particularly useful for products like wedding invitations where high-quality finishes are important.”
eProductivity Software
eProductivity Software’s flagship solution is MarketDirect StoreFront. “With more than 25 million active users, placing thousands of orders daily by the largest brands in the world,” shares Aaron Tavakoli, senior product marketing manager, MarketDirect, eProductivity Software.
Tavakoli feels that the most important element of B2C success is simplicity. “Making it as easy as possible for print buyers to configure, customize, and order print.
“Our team has created the brilliantly simple SmartStore 2.0 tool, which makes branding, customizing and setting up an online printshop easier than ever. For the customer it’s also incredibly easy to quickly pick products, configure them and order them.”
eProductivity Software’s new AI-powered design and creativity tools are designed to make it easier to build out print ecommerce stores with thousands of templates ready to go, which print buyers can order without training or design skills. “These tools are set to change the way printers sell online, opening up for anyone to create beautiful artwork and order it quickly, no one else has these capabilities today,” says Tavakoli.
MarketDirect StoreFront even includes automated email reminder tools for abandoned shopping carts, making it easier to recover and capture lost revenue.
MarketDirect StoreFront offers many product types and configuration options. “Our customers can buy any type of printed products including 3D packaging products, variable data content, they can leverage thousands of Picsart templates with AI-design tools, in the US they can even buy customer names/address data through AccuZIP and send content directly to market. No one else has such a wide set of options for printers looking to do business online,” says Tavakoli.
Infomaze Elite Pvt. Ltd.
PrintPLANR offers fully integrated B2B and B2C W2P sites with in-built MIS to manage orders, Products, Job Production and outsourcing with CMS options to manage W2P sites each with different set-ups and designs.
Mediaclip
Mediaclip is the world’s leading provider of B2B and B2C web2print software solutions designed only for product personalization and merchandise customization.
Mediaclip’s innovative product ranges, including Mediaclip Designer and Mediaclip Hub, offer private-label only applications for creating, assembling, structuring and printing any product, anytime, anywhere.
Backed by a network of renowned suppliers, Mediaclip is a technical one-stop shop offering software solutions for product personalization, leveraging today’s print-on-demand technology, e-commerce and offline delivery.
Mediaclip is offered as a fully-hosted software as a service solution or as an integrated API solution connecting to any e-commerce platform, with extensions available for Shopify, WooCommerce and Adobe Commerce (Magento).
Mediaclip Hub is an infrastructure hosted on Microsoft Azure. It is scalable, robust and secure. It currently handles up to 1.5 million daily downloads with a top performance of 99.97 percent.
Mediaclip web application is used in 137 countries, 27 language and manages more than 2,000 products and items.
OnPrintShop
OnPrintShop offers a robust and versatile W2P solution designed to meet the needs of both B2B and B2C print businesses. The platform includes features like customizable storefronts, advanced order management, and seamless integrations with leading ERP and CRM systems.
“We’ve recently introduced advanced designer studio, enhanced mobile capabilities, and a personalized admin dashboard to make smarter decisions and stay ahead of industry trends. Recognized with the Pinnacle Award for innovation, OnPrintShop continues to evolve, providing cutting-edge solutions that drive business growth and efficiency,” says Naimish Patel, VP of sales, OnPrintShop.
OnPrintShop recently launched OnPrintShop v11.
Propago
Propago’s Marketing Asset Management Platform allows print producers and brands to bring marketing assets under an intelligent marketing hub that enforces advanced business rules. Employees, franchisees, and any other authorized users can access assets, personalize and order what they need, when they need it from anywhere they go. A comprehensive set of web-to-print, production, procurement, warehousing and fulfillment tools, ensures organizations have a streamlined supply chain from start to finish. Regardless of how many vendors/producers are needed to fulfill demand, Propago automates the entire process.
These are just a few of the W2P solutions on the market today. Find a more comprehensive look in our Target Chart on the topic.
Nov2024, DPS Magazine
